Marketing ContentStrategyPlanning

Content Strategy

Plan content strategy, decide what to create, figure out topics to cover.

$skillfish add ~skills/content-strategy

Real Examples Get Started Models & Context

Real Conversations

See how the Content Strategy skill responds to actual requests. These are representative examples of what your AI agent will produce.

You

I just joined Nucleus PM as their first content hire. They have a blog with 12 posts, ~800 monthly organic visitors, and no real strategy. The product is a project management tool for engineering teams. Budget is tight — I can produce about 4 posts per month. Where do I even start?

Agent

Here's a focused 90-day strategy to go from 800 to 3,000+ monthly organic visitors with 4 posts/month:

Phase 1: Audit what you have (Week 1)

Identify which of the 12 posts get any traffic — double down on those topics
Find posts with impressions but low clicks in GSC — these are quick wins to optimize first

Phase 2: Own one keyword cluster (Months 1–2) Don't spread thin. Pick the cluster you can realistically rank for:

Primary cluster: Sprint planning ("sprint planning tips," "how to run sprint planning," "sprint planning meeting agenda")
Combined search volume: ~8,000/mo, low-medium competition for a new domain
Publish 2 posts/month in this cluster + 1 bottom-funnel comparison page

Phase 3: Build a pillar page (Month 3)

"The Engineering Manager's Guide to Sprint Planning" — 3,000-word hub page
Links to all cluster posts; cluster posts link back
This is what gets you into AI Overviews

Month 4 target: 4 posts/month × 4 months = 16 new posts + pillar page live Realistic traffic: 2,500–4,000 monthly organic visitors

What to skip for now: Social distribution, newsletters, video — focus compounds faster when it's all in one channel.

Want me to map out the exact 16-post list with titles and target keywords?

You

Our content team at Nucleus PM produces about 6 posts/month. We're trying to get more strategic about which topics to prioritize. Right now we just pick things that seem interesting. How do we decide what content will actually drive trials and pipeline, not just traffic?

Agent

Score every topic across three dimensions before you write a word:

The Content ROI Matrix

Dimension	Signal	Weight
Intent alignment	Does searcher intent match your ICP at buying stage?	40%
Search demand	Monthly searches × realistic CTR	30%
Competitive gap	Can you rank in 6 months?	30%

Intent tiers (highest to lowest revenue impact):

Buyer comparison — "[Your tool] vs [Competitor]", "best PM tool for engineers" → direct trial intent
Problem-aware — "how to reduce sprint planning time" → your ICP actively feels the pain
Job-to-be-done — "engineering productivity metrics" → ICP is doing their job; you help
General education — "what is agile" → high volume, low conversion, skip for now

Practical process:

Every month, pull 20 keyword candidates from GSC + Ahrefs
Score each on the matrix (takes 30 min)
Top 6 scores = your next month's content
Tag every post with intent tier — track trial-attributed sessions by tier in GA4

Expected outcome: Within 3 months you'll have data showing which tier actually converts for your product. Most B2B SaaS teams find Tier 1 and 2 content drives 80% of content-attributed trials despite being only 30% of volume.

Want a scoring spreadsheet template for your team?

Get Started

How to install and use this skill in your preferred environment.

Skills are designed for AI coding agents (Claude Code, Cursor, Windsurf) and IDE-based workflows where the agent can read files, run scripts, and act on your codebase. Web-based AI can use the knowledge and frameworks, but won't have tool access.

Models & Context

Which AI models and context windows work best with this skill.

Recommended Models

Best

Claude Opus 4 Claude Sonnet 4 GPT-4.1 Gemini 2.5 Pro Grok 3 Kimi K2

Good

Claude Haiku 4.5 GPT-4.1 mini Gemini 2.5 Flash Grok 3 mini

Larger models produce more detailed, production-ready outputs.

Context Window

This skill's SKILL.md is typically 3–10 KB — fits in any modern context window.

8K Skill only

32K+ Skill + conversation

100K+ Skill + references + codebase

All current frontier models (Claude, GPT, Gemini) support 100K+ context. Use the full window for complex multi-service work.

Pro tips for best results

1

Be specific

Include numbers — users, budget, RPS — so the skill can size the architecture.

2

Share constraints

Compliance needs, team size, and existing stack all improve the output.

3

Iterate

Start with a high-level design, then ask follow-ups for IaC, cost analysis, or security review.

4

Combine skills

Pair with companion skills below for end-to-end coverage.

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$skillfish add ~skills/content-strategy

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