Executive Mentor — Postmortem
Honest analysis of what went wrong and why.
$skillfish add ~skills/executive-mentor-postmortem Real Conversations
See how the Executive Mentor — Postmortem skill responds to actual requests. These are representative examples of what your AI agent will produce.
We launched our enterprise tier 3 months ago after 9 months of development. We have 2 customers on it (target was 12). The feature set is solid but we priced at $48K ACV without doing enough customer discovery. Sales team resisted it from day one — they said 'customers won't pay that.' I ignored them. Help me do an honest postmortem.
A good postmortem separates causation from correlation and identifies system failures, not just the final mistake. Let me work through this with you.
What actually happened (the causal chain):
- 9 months of development without customer validation of price point
- Sales team flagged resistance; you overrode it
- Launched at $48K ACV; market accepted 2 of 12
But the root cause is earlier. When did you set the $48K price? What was the logic? If it was margin math ("we need $48K to make the economics work"), that's a pricing-from-cost error. If it was competitive benchmarking ("Ironclad charges $60K"), that ignores your brand position as a newer entrant. If it was investor pressure ("you should be at enterprise price points"), that's strategy captured by optics.
The sales team signal: This is the part that stings most in a good postmortem. The sales team told you the market wouldn't pay that price. You had a data point from the people closest to the market, and you discounted it. Why? Possible answers:
- You didn't trust their judgment on strategic pricing (understandable but needs examination)
- You thought they were afraid of selling premium (possible, but did you test it?)
- You needed the $48K price to make the business model work and didn't want to confront what $24K ACV meant for your unit economics
The honest question: If you'd done 10 customer discovery calls about willingness-to-pay before finalizing the price, what would you have heard?
System fixes (not just individual lessons):
- Price validation before development commitment, not after
- A formal "war game" where sales presents their strongest objection case to any new product initiative
- A definition of what constitutes enough customer signal to override sales pushback
The 2 customers you have: That's your beachhead. What do they have in common? Build the enterprise motion around those profiles.
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