Internal Narrative
Build one coherent company story across all audiences.
$skillfish add ~skills/internal-narrative Real Conversations
See how the Internal Narrative skill responds to actual requests. These are representative examples of what your AI agent will produce.
We're shifting from a horizontal HR platform to focusing specifically on compliance automation for companies in regulated industries. This is a significant strategic narrowing. I need to communicate this to 34 employees, 2 board members, and our 89 customers — all with different concerns. How do I build one coherent story?
One pivot, three audiences, one coherent underlying narrative. The failure mode is telling three different stories — employees sense the inconsistency and customers sense you're abandoning them.
The Narrative Spine (works for all audiences):
"We've been watching where we win, and the pattern is unmistakable: our best customers, lowest churn, and strongest product-market fit are all in regulated industries. Rather than being okay for everyone, we're choosing to be exceptional for this specific customer. This isn't a retreat — it's a sharper bet."
Audience Adaptation:
Employees (34 people):
- Core fear: "Will my job exist? Is the company in trouble?"
- Message emphasis: This is a growth decision, not a survival decision. Specificity means faster growth, better product focus, clearer priorities.
- What changes: ICP narrows → sales targeting, product roadmap, marketing all shift
- What doesn't change: Their roles, the mission, the values
Board (2 members):
- Core concern: "Does this improve our path to Series B metrics?"
- Message emphasis: Compliance automation in regulated industries has 40%+ higher NRR, larger ACV, stronger defensibility. Here's the TAM and the financial model.
- Lead with data, not story
Customers (89 total):
- Segment them: regulated industry customers (30-40 of the 89) vs. non-ICP customers
- Regulated customers: "We're doubling down on your use case" — this is good news
- Non-ICP customers: Honest transition conversation. Vague reassurance is worse than clarity.
The document structure:
- One 2-paragraph North Star statement that is identical across all communications
- Audience-specific additions (roles, financials, transition plan)
Do you want to draft the North Star statement together?
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Skills are designed for AI coding agents (Claude Code, Cursor, Windsurf) and IDE-based workflows where the agent can read files, run scripts, and act on your codebase. Web-based AI can use the knowledge and frameworks, but won't have tool access.
Models & Context
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Context Window
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Pro tips for best results
Be specific
Include numbers — users, budget, RPS — so the skill can size the architecture.
Share constraints
Compliance needs, team size, and existing stack all improve the output.
Iterate
Start with a high-level design, then ask follow-ups for IaC, cost analysis, or security review.
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$skillfish add ~skills/internal-narrative