Marketing Demand Acquisition
Multi-channel demand generation, paid media, and partnerships.
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See how the Marketing Demand Acquisition skill responds to actual requests. These are representative examples of what your AI agent will produce.
We're a 3-year-old B2B SaaS with $2.1M ARR and 95% of growth has been word of mouth. We want to build a real demand gen function. Budget is $15K/month, team is 1 marketing manager. Where do we start?
Demand Gen Build Plan: $15K/month, Solo Marketer
Month 1: Foundation before acquisition Do not spend on paid yet. First 30 days:
- Interview 10 best customers: how they found you, exact language they use to describe the problem
- Build or confirm your ICP: industry, company size, title, trigger event that made them look for a solution
- Set up tracking: GA4 + UTMs + CRM attribution before first dollar of paid
Month 2–3: Low-cost, high-signal channels
| Channel | Budget | Expected output |
|---|---|---|
| Content (SEO, 4 posts/mo) | $2,000 | Compounds after month 4 |
| LinkedIn organic (founder-led) | $0 | 50–200 leads/mo at scale |
| Cold email (Clay + Apollo) | $500/mo tools | 15–40 SQLs/mo |
| Google Ads (branded + competitor) | $3,000 | 20–40 trials/mo |
Total: $5,500/month — run this for 60 days before scaling.
Month 4–6: Scale what's working With 60 days of data, you know which channel has the best trial-to-paid rate. Put 60% of incremental budget behind it.
If cold email is your top performer:
- Build a sequenced outbound motion with 3-step email + 1 LinkedIn touch
- Hire a fractional SDR to run it at scale
If Google is winning:
- Expand to non-brand keywords, build dedicated landing pages per segment
What to avoid at $15K/month: Events, display advertising, content syndication — all require scale to work. Stay focused on 2 channels max until one is clearly winning.
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