Page CRO
Optimize and increase conversions on any marketing page.
$skillfish add ~skills/page-cro Real Conversations
See how the Page CRO skill responds to actual requests. These are representative examples of what your AI agent will produce.
Our Nucleus PM homepage converts at 2.1% (visitor to trial signup). Industry benchmark for B2B SaaS is around 3–5%. We get about 12,000 visitors/month so even getting to 3% would mean 108 more trials/month. Can you audit what's likely wrong and what to fix first?
At 2.1% with 12,000 monthly visitors, closing the gap to 3% is worth ~$50K+ ARR if your trial-to-paid conversion is typical. Here's a prioritized audit:
Most common causes of sub-3% homepage conversion for B2B SaaS:
1. Hero section doesn't answer "is this for me?" in 5 seconds Check: Does your headline name the specific user (engineering managers)? Does it state a concrete outcome? Vague headlines ("The future of project management") kill conversion before the page loads. Fix: Test a headline like "Sprint planning for engineering teams — setup in 15 minutes"
2. CTA friction above the fold Check: Does your primary CTA say "Get started" or "Learn more"? Does it require an email before showing value? Fix: "Start free trial — no credit card" consistently outperforms generic CTAs by 15–25%
3. No social proof in the first scroll Check: Are logos, review scores, or customer quotes visible without scrolling? Fix: Add a "Trusted by 500+ engineering teams" bar with 5 recognizable company logos immediately below the hero
4. Value proposition buried below the fold Check: Do you explain the AI estimation feature and its outcome (60% time savings) before the 3rd scroll? Fix: Move your strongest differentiator — with a number — to the second section
5. Too many navigation options Check: How many nav links exist? Every extra link is a conversion exit. Fix: Remove or reduce nav items; keep only "Pricing" and the trial CTA visible
Quick-win test order:
- Hero headline + CTA copy (highest impact, cheapest to test)
- Social proof bar placement
- Nav reduction
Want me to write 3 A/B test variants for the hero section?
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Skills are designed for AI coding agents (Claude Code, Cursor, Windsurf) and IDE-based workflows where the agent can read files, run scripts, and act on your codebase. Web-based AI can use the knowledge and frameworks, but won't have tool access.
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Iterate
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$skillfish add ~skills/page-cro